About
Formed in 1994 by Jeff Bezos, Amazon started out as an online book store but diversified to the point where it sells most consumer electronics, multimedia and many more lines. It operates in many worldwide territories with more being opened up, and runs various separate country-specific websites including the United States, the UK, Italy, Spain, Australia, China and Mexico amongst others.
The name ‘Amazon’ was chosen primarily because it begins with ‘A’ and would appear high in any alphabet-related listings.
It was not until 2001, some seven years after its original formation, that the company went into profit although the founder had fully expected this to be the case.
Over the years Amazon has grown and diversified hugely, helped by the acquisition of a host of other companies including online music retailer CDNow, Alexa Internet and LoveFilm.
Amazon operates retail websites for various other household names including Mothercare, Lacoste and Marks & Spencer. It operates its own fulfilment centres, warehouses and support centres worldwide. Its main headquarters are in Seattle, North America with a European headquarters in Luxembourg.
In November 2007, Amazon launched the Kindle, an e-book reader which gave people the ability to carry many books around in a compact electrical device to read anywhere. Books can be downloaded in seconds from the Kindle store straight to the device, and the Kindle software is also available as a free download to computers, tablets and smartphones with the same downloading facility.
As of July 2014, there are around 2.7 million titles available via the Kindle Store.
The company has entered the consumer electronics market with other devices apart form the Kindle book reader with tablet computer, TV set top box and smart phone offerings.